Jane Jumps In

Learning Marketing From the Deep End

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6 hrs/week

I saw this amazing graphic the other day that said companies see significant returns on their investment by investing as little as six hours a week on their social media efforts.

Hmmm…

I wonder how this transfers to an author getting ready to launch a book…

So, here goes. 

I think my six hours will break down like this:

Blog. Every. Week. At least once. Include art = 2 hours

Share blog onto all outlets I’m currently active in. Facebook - personal and author page. Twitter. G+. Tumblr = 2 hours.

(Have you ever just posted something and left? No. You must scroll. And interact. It’s social. So be social.)

Check in with all the social media (not just Facebook) throughout the week = at least 2 hours.

The discipline will be to get off Facebook and spend the time elsewhere.

Filed under timemanagement amwriting ammarketing socialmedia

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Ready? Set. Launch!

Here at Read The Spirit we are just a few short days away from unveiling our new website with all sorts of yummy optimization, including several new author blogs that we’re very proud of.

Here is my list of advice for our bloggers as www.ReadTheSpirit.com goes live.

1) For Bloggers – First, get a gmail account if you don’t have one, then…

 image

2) Get on G+ to protect your authorship. Follow these easy steps:

http://www.authormedia.com/how-to-use-google-authorship-to-boost-seo-and-reduce-piracy/

3) A few words about Pinterest:

a. If you use Pinterest to share images from your blog (highly recommended, btw), make sure your blog is verified. Again, follow these easy steps…

http://blog.pinterest.com/post/45179268152/introducing-pinterest-web-analytics

b. Love Pinterest but don’t have Pinterest-friendly graphics? Never fear! I have the answer to that, also!

PicMonkey is a super fun and super easy way to create eye-catching graphics that say whatever you want them to say. Here is author and blogger Mary DeMuth with her 10 easy steps. (I’m sensing a theme here…)

http://www.marydemuth.com/2013/01/10-steps-to-make-a-pin-using-picmonkey-com/

c. If PicMonkey isn’t your thing, here are seven other options. They probably  have easy steps, too.

http://www.authormedia.com/supercharge-your-pinning-with-these-7-free-tools/

And with that… have fun!

(And now with Bonus! fun graphic tool with easy steps. I made the quote image above with Quozio.com. Seriously. It doesn’t get any easier.)

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togatherinc:

Rachel Fershleiser works on Tumblr’s strategic outreach team, specializing in publishing, nonprofit, and cultural organizations. Previously she was the Community Manager at Bookish and the Director of Public Programs at Housing Works Bookstore Cafe, where she now serves on the Board of Directors. She is also the co-creator of Six-Word Memoirs and co-editor of the New York Times Bestseller Not Quite What I Was Planning and three other books. Her writing has appeared in the anthology My Parents Were Awesome and in The Village Voice, New York Press, Print, Los Angeles Times, National Post, Salon.com, Fray Quarterly and several amazing print and online publications you’ve never heard of. She’s also great at making soup.In our ongoing series looking to help authors do better events, we knew Rachel would be the perfect person to talk to. We chatted with her about the importance of community and collaboration, the best events of all time, and how well PB&Js can pair with PBR. We also got her fantastic advice about exactly how and why authors should use social media.  ”When people tell me they don’t want to do social media I’m always sort of confused about, like, well why did you write a book?” Rachel says. “I presume it’s because you have things to say that you want people to hear.” 

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Absolutely awesomesauce ideas that break the book launch mold wide open!

togatherinc:

Rachel Fershleiser works on Tumblr’s strategic outreach team, specializing in publishing, nonprofit, and cultural organizations. Previously she was the Community Manager at Bookish and the Director of Public Programs at Housing Works Bookstore Cafe, where she now serves on the Board of Directors. She is also the co-creator of Six-Word Memoirs and co-editor of the New York Times Bestseller Not Quite What I Was Planning and three other books. Her writing has appeared in the anthology My Parents Were Awesome and in The Village Voice, New York Press, Print, Los Angeles Times, National Post, Salon.com, Fray Quarterly and several amazing print and online publications you’ve never heard of. She’s also great at making soup.

In our ongoing series looking to help authors do better events, we knew Rachel would be the perfect person to talk to. We chatted with her about the importance of community and collaboration, the best events of all time, and how well PB&Js can pair with PBR. We also got her fantastic advice about exactly how and why authors should use social media.  ”When people tell me they don’t want to do social media I’m always sort of confused about, like, well why did you write a book?” Rachel says. “I presume it’s because you have things to say that you want people to hear.” 

Read More

Absolutely awesomesauce ideas that break the book launch mold wide open!

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It’s hard to think about flowers when it’s snowing

From Bill and Steve Harrison’s Reporter Connection:

Here on Earth, it’s January. On the planet inhabited by national magazine editors, it’s July. Many national publications plan ahead 7 months or more. So, as you get your 2013 calendar organized, make a note to pitch ideas at least 9 months in advance of when you think a story would run. Just missed a good date? Then pitch your story as a website exclusive. Those are written closer to publication. Get planning!

Thinking about July in January...

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From Bob Mayer at Digital Book World.

"The product is the story. Not the book, not the eBook, not the audio book. The Story.

The consumer is the reader. Not the bookstores, the platform, the distributor, the sales force. The Reader.

Authors produce story. Readers consume story. If anyone is in the path between Author and Reader they must add value to that connection.”

This is what we at Read The Spirit try to do every day, add value for both our authors and our readers… or at the very least detract less than another publishing house might…

old books

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What makes a movie great? Movie tie-ins.

Not really. Probably.

But we’re hitching our wagon to those stars anyway. And we’re not the only ones.

Ian Flemings Seven Deadlier Sins coverFor example there are at least three new Hobbit-related Bible studies coming out this fall. One ARC, The Christian World of the Hobbit by Devin Brown, is on my TBR pile as we speak. And The Hobbit won’t be released until December.

Here at Read The Spirit we are much more excited about November. On the 9th of November Bond, James Bond, returns with all the mayhem that follows him around in Skyfall. Of course we’ve got a little something to say about Bond, since we’ve got Benjamin Pratt and his book Ian Fleming’s Seven Deadlier Sins & 007’s Moral Compass

No. Seriously.

Fleming was making a moral point. All those bad guys, including the morally questionable Bond himself, are characters in a parable that recasts the seven deadly sins for a new age. The coolest part is Pratt has the scholarship to back him up.

Glitter in the Sun coverThen, one week later, the final Twilight installment, Breaking Dawn Part 2 opens.

So what does an angsty teen vampire flick have in common with a publishing house focusing on “spirituality for everyday living”? A lot, it turns out.

I thought I was all alone in the world two years ago when I started writing about spiritual themes in Twilight, which resulted in Glitter in the Sun: A Bible Study Searching for Truth in the Twilight Saga. Suddenly the market is crowded with writers of all stripes who point to Twilight and other new Gothic media as symptoms of a world hungry for some sort of deeper spiritual understanding. 

Glitter in the Sun does not condemn Twilight fans, but instead joins them on the journey to find unconditional and eternal love for everyone.

So, yeah. Bring on the popcorn - and the books!

Filed under James Bond Skyfall Twilight Twilight Saga book release marketing movie tie-in Breaking Dawn Part 2 Hobbit

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An excuse to visit glorious Northern Michigan

Charlevoix MIFOR IMMEDIATE RELEASE:

Oprah guest author speaks, signs her new book at Charlevoix Library

Longtime summer Charlevoix resident Suzy Farbman brings her story of hope and healing

Charlevoix, MI - Best-selling author Suzy Farbman brings a special early-release edition of her new book, Godsigns: Health, Hope and Miracles, My Journey to Recovery, to her beloved summer hometown.

On Thursday, August 23 at 1:30 p.m. Farbman will be speaking on GODSIGNS: Finding Miracles in Your Life, and signing books afterward. Godsigns will be available in advance at Round Lake Bookstore in Charlevoix.

When Farbman appeared on Oprah as an expert on relationships, she was at the height of her success as an author. Yet, as readers clamored for her advice on relationships, doctors privately revealed that her body was failing. Facing life’s worst fears, Suzy picked up her pen, called her colorful circle of friends and charted a course through America’s wealth of medical and spiritual resources.

The message in this warm, suspenseful and often funny memoir is universal: We can find hope if we open our eyes to Godsigns all around us.

Biography

Godsigns is Suzy’s second memoir. She also wrote Back from Betrayal, Saving a Marriage, A Family, A Life. Prior to that, Suzy was a journalist for thirty years. She spent five years as a regional design editor for Better Homes and Gardens and other Meredith publications. She has been a contributing editor for Detroit Monthly magazine, concentrating on decorating, fashion and the arts; a columnist and feature writer for the Detroit News; a correspondent for Women’s Wear Daily; and a freelance writer for national magazines including Cosmopolitan. She worked on public relations projects for the Farbman Group, as well.

Profits from Godsigns will go to cancer research. 

For more information contact Suzy by phone at (231)588-6149 or by e-mail at sfarbman@farbman.com.

~~~

Read The Spirit Publishing

Jane Wells, Director of Marketing

(734)790-0201

authorjanewells@gmail.com

Filed under press release marketing charlevoix mi book release

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We’re going to Frankfurt!

Well, we aren’t going to the Frankfurt Book Fair ourselves.

In fact, we won’t even have any real physical books there. However a friend of ours, Stuart Maitlins of Jewish Lights Publishing, is going. And he offered to share some very valuable table space with us!

So, this week, among all the Other Thing That Must Be Done, I am building very exciting brochures for several of our titles, including this one.

So, if you see Stuart in Frankfurt, tell him I said “Hi”, and kindly direct all those lovely international publishers to the Jewish Lights table so they can fall in as much love with our stuff as we are!

Filed under Frankfurt Book Fair International publishing marketing Dancing My Dream